The Mikael BOURGEOIS watchmaking workshop, nestled in Morteau, France, proudly lays claim to its roots in this region between France and Switzerland, where watchmaking tradition beats to the rhythm of excellence.
An independent designer since 1999, Mikael has carved out his own path in the demanding world of fine watchmaking, contributing to the creation of hundreds of watches for legendary brands. But he needed more. Armed with his passion and a bold vision, he decided to think outside the box and launch his own brand, free and rebellious.
In his watchmaking workshop, each watch is a statement of intensity, blending the raw heritage of local craftsmanship with a resolutely rock’n’roll contemporary edge. The pieces that make up his creations are produced within a 50km radius of Morteau, guaranteeing total authenticity. Assembled, adjusted and refined one by one in this workshop, they embody a blend of character, precision and soul, ready to defy time with style.
At just 22, fresh from a degree in microtechnology, Mikael Bourgeois set up a watch design office alongside his father. It was a daring start for a creator ready to push back the boundaries of design and technology.
His talent soon propelled him into the exclusive world of the major, mainly Swiss, luxury watch brands. For more than two decades, he worked in the shadows, designing exceptional timepieces for legendary houses. But staying behind the curtain was not enough. Driven by a desire for freedom and pure creation, Mikael decided to blaze his own trail and give birth to a brand that bears his name.
In his watchmaking workshop, Mikael focuses on an authentic, artisanal approach. Each timepiece is made in the very birthplace of watchmaking, with obsessive attention to detail and a constant quest for excellence. There is no mass production here: close contact with each customer and a passion for perfection are the order of the day.
We could play the volume card, producing low-cost watches by the thousands. But where would be the pride? Where would be the soul? Could we still lay claim to our expertise or to that direct, authentic link with our customers?
With us, every watch tells a story. With their bold design, they are handcrafted within a 50 km radius of Morteau. Each piece passes through our expert hands, assembled and adjusted in our watchmaking workshop with almost obsessive precision. Why do we do this? Because none of our watches is like any other. Each timepiece is UNIQUE. And frankly, we wouldn’t have it any other way.
In today’s fast-paced, commoditised world, rarity and attention to detail are the last bastions of authentic luxury.
We have made a clear choice: no intermediaries between us and you.
Our watches are precious objects, and who better than us to answer all your questions, before or after your purchase? This direct link is our strength. Our customers are not just buyers: they are part of our world. You are the first to know about our activities, events and meetings, because you are close to us.
Some pages of this site are reserved for our privileged members – customers and members of the MB Watches Club. Registration is free, but the experience is exclusive.
Finally, we believe that a luxury watch should remain rare, precious and full of character. With no intermediaries, we control everything – from quality to your experience – while guaranteeing you the best price.