Ready to create a watch made for you?
What does bespoke watch really mean?
It is important to distinguish between “Bespoke Watches” and “Custom Watches”.
A bespoke watch is a one-of-a-kind timepiece, created from scratch exclusively for you.
You choose every detail of the design, every material, and every finish or colour.A custom watch is based on one of our existing models, customised according to your wishes.
(Engraving, dial, hands, strap… many elements can be personalised.)
Would you like to create a personalised watch?
Find all the information on this page: Custom Watch
Created exclusively for you.
Driven by exceptional craftsmanship.
With over 25 years of experience in fine watchmaking, our workshop based in Morteau, in the valleys between France and Switzerland, creates exceptional timepieces that combine craftsmanship, innovation and character.
As creators, we possess all the expertise and resources needed to offer you a watch that truly reflects who you are.
Each project is a unique journey — a dialogue between your aspirations and our expertise.
The journey of creating a bespoke watch :
The creation of a bespoke watch follows several key stages:
Listening to your vision
Every watch begins with a conversation. We take the time to understand your tastes, inspirations and lifestyle in order to design a timepiece that truly reflects you.
Design and sketches
Mikael BOURGEOIS creates several sketches and 3D renderings to help you visualise your future watch. Dial, case, hands, strap — every detail is refined according to your preferences.
Selection of materials and finishes
Gold, titanium, carbon, steel… We work with high-end materials and can integrate precious stones, engravings or any other distinctive element.
Assembly in our workshop
Our artisans manufacture each component with absolute precision, ensuring exceptional quality and reliability. Final assembly is carried out according to the highest watchmaking standards in our workshop.
Testing and delivery
Before reaching your wrist, each watch undergoes a series of rigorous tests to ensure performance and durability. Our bespoke watches are guaranteed for 5 years, and your timepiece will be serviced and maintained by us.
Your story, on your wrist !
Owning a bespoke watch means possessing a unique timepiece, created exclusively for you. Whether to commemorate a special moment, pass on a legacy, or simply express your style, every detail reflects your personality.
Our creations are for those who seek far more than a timekeeper: a true work of horological art.
The possibilities are endless — let your imagination run free.
