This universe draws its strength from music (rock, metal, etc.) and the graphic arts (alternative art, tattooing, etc.).
It was essential to create an authentic link between the artists and the watches.
Who better to embody the brand than those who breathed the very energy into the creation of these watch designs?
“For the past 25 years, my first reflex in the workshop has been to turn on the music. Every day begins with a riff, a song, a beat. These artists, with their music and energy, give rhythm to my creations and nourish my inner strength. Today, I want to thank them. Thank you for every thrill, every creative impulse. I'm immensely proud to have them by my side.”
Barbara is a rising star on the French metal scene.
Since October 2022, she has been the voice of French heavy metal pioneers Nightmare, whose powerful, expressive vocals made a name for themselves on the album Encrypted (2024), hailed for its intensity and freshness.
In addition to Nightmare, Barbara’s many artistic projects, including collaborations with bands such as ERA and Muddles, as well as her participation in the Triomphes du Metal Français, confirm her central role in the French metal revival.
Barbara Mogore is not only an artist with an impressive career: she is the embodiment of the spirit of the Alicanto model. With her magnetic charisma, raw sincerity and electrifying energy, she gives a voice and a face to this automatic watch.
Far from the clichés of luxury watchmaking, the link between Barbara and the Alicanto is an obvious one. At first glance, they exude a raw, dark and powerful force.
But behind this intensity lies a rare elegance, controlled gentleness and precious precision. The ambassadress and her watch share much more than a strong appearance: they both vibrate with the same duality.
Emblematic guitarist for Mass Hysteria since 1995, Yann Heurtaux, aka “Yann de Mass”, is a key figure in French metal. With over ten studio albums and three decades of hard-hitting riffs, he embodies the raw energy and uncompromising creativity that characterize the band. His guitar playing, combining power and precision, has helped forge Mass Hysteria’s unique sonic identity, blending industrial metal with hardcore nuances.
Beyond the stage, Yann shares his passion for well-being through initiatives such as “Metal Workout”, an application combining physical training and metal music, developed in collaboration with Matt Heafy, leader of the band Trivium.
With his powerful silhouette, tattooed and sculpted by years of stage experience and discipline, Yann Heurtaux imposes a magnetic presence.
In his image, the Phénix, of which he is the ambassador, embodies an indomitable strength: a watch forged for those who move forward with determination.
In a watchmaking world that is often stuck in too-smooth codes, Yann’s presence is an electroshock. He embodies a different vision of luxury: freer, more authentic, where physical power rhymes with elegance and precision.
His positive energy and natural charisma breathe new vitality into our brand. With Yann, the Phoenix isn’t just reborn: it explodes!
